Your easy to use promotional scratch card guide
Ever gone into a local shop for a carton of milk and come away with milk plus a scratch card?
No one can resist the lure of a scratch card.
Here in the UK, the National Lottery run a number of scratch card games with prizes running from £12,000 up to £4 million. And while businesses can’t compete with this level of prizes, promotional scratch card printing can be a great marketing tool to engage with new and existing customers. If you are about to design a new scratch card campaign for your company then you need to read this promotional scratch card guide.
Designing your scratch card campaign
While it may seem like a fun game, scratch cards are a form of marketing. Therefore, you should plan out your project just like any other marketing campaign. To help plan your campaign use our FREE promotional scratch card guide.
Things to consider:
• define your target audience, are you targeting new or existing customers?
• are you seeking to build your customer base or encourage customer loyalty?
• where will you be running your campaign?
All these factors depend on your business and what kind of products or services you offer, but there are a wide variety of campaign set ups and scratch card designs to help you achieve your marketing goal.
You may be thinking of using scratch cards to promote sales but promotional scratch card printing can also be used for:
• encouraging customers to join a mailing list,
• driving footfall to shops or your exhibition stand at a trade show,
• building excitement through competitions,
• offering a free trial of a product
• offering a free consultation for your services
Download our FREE quick start guide to scratch card printing
Quickly work through some basic questions to help you map out your requirements.
Using multiple scratch card prizes
One of the reasons that lottery scratch cards are so popular is because they have a far higher chance of winning a prize than a lottery ticket and it’s instant. You might only win back the £1 it cost you, but it feels good to win and there is always the elusive chance of a massive pay-out. There is some evidence that taking part in the game provides as much of a euphoric feeling as the actual winning, so creating a compelling concept is imperative to get full value. So, when you are considering your scratch card campaign, try to think along the same lines.
Make you customers feel good, let them win!
Can you offer one big prize and some smaller ones? The more chance people have to win something, the more interested they’ll be in the scratch card and your brand.
Another advantage to this concept is that you can build in the ability to cross-sell, up-sell or promote extra prizes. You could offer a money off voucher for your own products as secondary prizes or special offers such as 2 for 1 on bestselling products. You could even offer an access code for exclusive offers or other giveaways as a runner-up prize. Learn more about campaign prize structures and the best one for your business goals with our FREE promotional scratch card guide.
Organising the giveaway
Using an experienced scratch card printer to help you organise the production of the card will guarantee that simple (but important) criteria are not overlooked. Packing the cards in a way that means prizes are spread randomly is hugely important for high value games.
At one time, unique numbering was used to validate a scratch card and to receive its prize but there are now other strategies to be used. The end result means that the production of the scratch cards can be more cost effective to the business and still have the same appeal to the customer.
Using scratch cards as marketing is a fun, colourful and eye catching way to grab customer’s attention. It appeals to our desire to get something for nothing and to risk getting nothing for the chance of a big prize. Therefore, done with the help of promotional scratch card printing experts, it can be a major benefit for a business and potentially create a whole new list of customers and hot leads.