How to find scratch card printers you can trust
You may have used a local print shop to run off a few business leaflets and posters for you, but do you really think they would be able to handle such a complex job as printing promotional scratch cards? No, of course not. This is why you should only trust dedicated scratch card printers with the right equipment and plenty of experience to manage your printing job.
Scratch cards are currently one of the most effective ways to promote your business. They are unique, intriguing, fun and interactive. Smart businesses are already using them to boost sales, grow revenue and draw in new customers as well as helping to retain their current ones. However, not all printers are equipped to handle scratch card printing and the specialist processes required to process such jobs.
Companies who use the best scratch card printers can achieve better results from their promotional campaigns. Building stronger relationships with their customers and providing a better ROI.
How to the achieve better results?
Don’t risk being let down
Price is always an important factor when choosing a printer to work with on your campaign, but this should never be the deciding factor (you’re probably thinking we’re biased? But, in our 15 years of commercial printing and design experience we have picked up the pieces from poorly produced jobs on more than one occasion).
Going by price alone can risk you not achieving your desired results. If you receive a scratch card quote from a printer that is significantly lower than any other, beware! That printer may not completely understand the campaign and/or process to best deliver it.
Using a inexperienced or ill-equipped printer to create your scratch card campaign could incur more costs in the long run, or worse result in a fault or disastrous campaign. In 2011, Ryanair had a profile PR disaster due to a scratch card printing error.
Things to look out for to help you choose a good quality scratch card printing company:
1: Experience: look at the range and variety of projects that the company has produced, request scratch card samples and make a judgement on the quality of their work for yourself.
2. Scratch card options: Can the company offer customisable sizes and shapes variable data printing, individual numbering, security printing, Kitting, coloured latex, latex overprinting etc.
3. Competitive pricing: Beware of cheap, unsubstantiated printing quotes
4. Guidance and advice: An experienced printer will be able to guide you through the entire scratch card production process. From game design to final print and delivery, they should be able to advise you about your choices and suggest suitable improvements (if necessary) so that your campaign achieves the best possible results. Building a good relationship allows you to understand how you can work together to create high-quality targeted campaigns.
You’ve chosen your scratch card printers, what happens next?
Ask yourself what you want to achieve from your campaign. An good scratch card company will understand your needs and add value to your campaign. They will provide product options, supply scratch card samples and explain to you how your cards will be produced.
An experienced scratch card printer will be familiar in every aspect of production from design and planning to statistical analysis and security measures.
If you have never run a scratch card campaign before then a good printer will be able to design and print a campaign that will meet all your promotional objectives. Experienced printers will have handled most game formats before so will be able to offer some sound advice for the novice marketer.
Security plays a major part in any scratch card promotional campaign. No matter whether you are giving away hundreds of low value prizes or a top prize worth thousands of pounds, your printer will be able to support and aid you in all legal and security measures to prevent fraud or forgery.
If you are interested in finding out more about using scratch cards to promote your business, then why not take a look at our free guide: How to promote your business with scratch cards.